About Us

We’re Sevnmain. We exist to unite the athletic* community. 

It’s not our goals that unite us, but the things we do to achieve them. Because although our training grounds and end goals might be different, sweat is our sport. 

We’re a team of individuals who know that to go further, we go together. 

Our story began in 2022, from a little apartment in Johannesburg, South Africa with nothing but an idea and ambitions we had no right to hold. We strive to create the tools that help everyone become their personal best: the clothing you’ll sweat in, the content you’ll find inspiration in and the community you’ll become your best in.

Be Unique, Be Different.

*Athletes anybody who is proficient in sports and other forms of physical exercise.


Our values are invaluable. We lose them, we lose everything.

Be human. Being accessible, inclusive and humble is at Sevnmain’s heart.

Innovate. Create amazing products for all our athletes and strive to break down barriers. 

Give a shit. That means being conscious of the world we live in, caring for those around us and being proactive to create positive change.

Do the right thing. Count on us to be honest, trustworthy and genuine.

Find the Sevnmain way. Refuse to forget the humble beginnings mentality that made us: ambitious, agile,and disruptive.